Ash London

In tune with the new design concept created by Francesc Rifé Studio for the fashion and footwear brand ASH, this store located on London’s Marylebone High Street is marked by a golden ceiling and tubular metal structure that seek to enrich the simple forms of the space and its concrete neutral base. The new design gives more prominence to the product displayed through two main features. On the other hand, the concrete surrounds the whole inside space—from shelves to walls, floor and ceiling—providing neutral and minimalist surfaces, and allowing the footwear come quickly into focus through a linear lighting integrated in the shelves. Additionally, a brass frame has been used throughout one side of the shop connecting the shoes on display with prêt-à-porter. The goal is that those lines are a reminder of the shapes suggested by the traditional bamboo scaffolding.